September was the month when Apple showcased the new iPhones, Apple Watch, and Air pods. In This Apple Event, iPhone 14 was launched with tons of upgrades and features. There’s even a meme that shows only a digit has been increased from 13 to 14 rest of everything remains the same on phone.
The major highlight of the iPhones was the iPhone 14 PRO. They introduced a UI element with smooth animation around the notch. Where the whole world is thinking of removing it, Apple made it a major feature update. Currently, the same design with a notch is buzzing around the whole world. Apple call this feature as Dynamic Island. Instead of thinking this notch is a curse, they changed the perspective and made it a feature, An interactive feature.
The moment you change the perspective about the problem, the problem gets vanished.
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Apple as the company shifted the view of removing the notch to how can we make it more useful and thus solves the problem by redesigning it. The Apple design team had really pulled this off well and to be honest, they have thought Inside the box rather than thinking outside the box and the strategy worked well.